The American Indian Graduate Center (AIGC) is a national non-profit headquartered in Albuquerque, New Mexico, providing fellowships to American Indian and Alaska Native graduate students throughout the United States. In its 50-year history, AIGC has supported more than 16,000 Scholars with the support of the Bureau of Indian Education, corporate and foundation partnerships, and their generous alumni and private donors.
In support of its mission, AIGC now seeks a Director of Marketing and Communications who will be responsible for planning, organizing, and directing all of AIGC’s external communications and public relations. Reporting to the Executive Director, the Director of Marketing and Communications will develop, manage, and implement AIGC’s overall Comprehensive Marketing Plan (CMP), encompassing marketing, advertising, promotional and communications activities of the organization, and develop a major communications strategy to support AIGC’s fundraising and sustainability plan, scholarships, and scholar support programs. The ideal candidate is a proven marketing leader with an eye for detail and understanding of how to leverage story to communicate values to build a national platform. This is an exciting opportunity to build a new marketing strategy that highlights the premier organizational funding and empowers the next generation of Native leaders across all sectors.
OPPORTUNITIES AND CHALLENGES FACING THE DIRECTOR OF MARKETING AND COMMUNICATIONS
The Director of Marketing and Communications will lead the development and execution of AIGC’s Comprehensive Marketing Plan (CMP). S/He/They will create and define a strategy that tells AIGC’s story and unique value as a scholarship provider and elevates the stories and success of native students.
• Design, implement, and execute a CMP and budget in alignment with AICG’s Strategic Plan and Development Plan, to achieve organizational goals, build long term relationships with constituents, and strengthen brand visibility.
• Manage and oversee the marketing team, building on individual strengths, creating opportunities for growth, and providing support coaching where needed.
• Working against the CMP, develop metrics for measuring success and evaluating effectiveness; ensure continuous improvement is infused across the CMP plan.
• Oversee the design of marketing materials for outreach, including press releases, public service announcements, and digital materials.
• Oversee the design and development of AIGC program marketing and collateral materials, to foster branding and effective communication of AIGC programs to current and potential supporters and collaborators.
• Serve as a liaison between AIGC and the media, and other collaborators as needed. Ensure productive relations with media, industry executives, and government and tribal officials.
• Oversee the design, production, and distribution of external communications. This may include but is not limited to The American Indian Graduate magazine, AIGC’s annual report, and newsletter and alumni news, or other media as defined by the CMP.
• Oversee corporate internal and external communications, including public relations efforts, social media, and other web-based programs.
• Embodies AIGC Core Values and promotes the AIGC, staff, and programs in a positive and professional manner.
• Promote AIGC and AIGCS through attendance and participation in national, regional, and local conferences and events.
• Serves on select boards and advisory committees to increase visibility, advocacy, networking, and fundraising for AIGC.
• Serve as liaison between AIGC and national and regional American Indian organizations, creating communications strategies, products, and services for development and donor relations.
• Encourage learning organization-wide through sharing best practices, professional development opportunities, and serving as a resource to colleagues.
• Participate in the development of key analytics to be assessed by AIGC regarding impact – economic, social, personal, and cultural - to promote the effectiveness and strengths of AIGC programs.
• Strong sense of community and commitment to achieving organizational goals.
The ideal candidate will be a proven leader with a history of building and executing strong marketing plans. S/He/They will have previous experience growing and managing high functioning marketing teams. While no one candidate will embody all the qualifications enumerated below, the ideal candidate will possess many of the following professional and personal abilities, attributes, and experiences:
• Master’s Degree in marketing, communications, or related field required, plus 10 years’ experience in marketing, or equivalent combination of education and experience. Five years’ experience in a supervisory capacity.
• Ability to utilize fundraising software to identify, track, cultivate, and communicate with donors and potential donors; Raiser’s Edge Donor Management software experience a plus.
• Able to report results efficiently and accurately to Executive Team and Board.
• Familiarity with American Indian history and culture; ability to stay current with trends in philanthropy and current Indian Affairs events.
• Superior written, verbal, and presentation skills to effectively communicate with all levels within the organization, external partners, funders, donors, tribal partners, the public, and media.
• Strong relationship building and interpersonal communication skills.
• Experience leading and supporting marketing strategy through the effective stewardship of resources.
• Proven track record of effectively leading teams through strong project management by tracking, reporting, holding managers accountable for achieving goals, and fostering a culture of collaboration, trust, and high achievement.
• Excellent understanding of principles and practices of resource development, public relations, promotions, and marketing within a fundraising environment; knowledge of a variety of fundraising strategies and methods.
• Demonstrated success securing gifts from individuals, corporations, foundations, and other private sources; must embody highest standards of ethics in the cultivation and stewardship of donor funds.
• A strategic and collaborative approach to planning and problem solving; ability to analyze situations and adopt appropriate courses of action.
Valid Driver’s License required. Must be able to successfully pass a pre-employment drug/alcohol screen and background investigation.
Physical Demands: While performing the duties of this job, the employee regularly is required to sit; use hands to finger, handle or feel; reach with hands and arms and talk or hear. The employee, occasionally, is required to stand, stoop, kneel, crouch or crawl. The employee must, occasionally, lift and/or move up to 40 pounds.
Work Environment: Work is generally performed in an office setting, with a moderate noise level. Extended hours and irregular shifts may be required. Tight time constraints and multiple demands are common. Travel will be required for training, meetings, conferences, presentations, and other events.
Compensation: The full-time salary range for this role is between $81,000 to $90,000, plus a benefits package that supports employees’ overall well-being.
More information about the American Indian Graduate Center (AIGC) may be found at: www.aigcs.org
This search is being led by Catherine Seneviratne and Chris Cannon of NPAG. Due to the pace of this search, candidates are strongly encouraged to apply as soon as possible. Candidates may submit their cover letter, outlining their interest and qualifications, along with their resume via NPAG’s website (https://npag.com/current-searches-all/aigc-dmc).
The AIGC is an equal opportunity employer and proudly values diversity. Candidates of all backgrounds are encouraged to apply.