Jobs Board

Narrative Change Director (Tipping Point Community)

Company Name

Tipping Point Community

Company City

San Francisco

Company State


Job Location

Hybrid Bay Area

Company Information

Tipping Point finds, funds, and strengthens the most promising poverty-fighting solutions so one day everyone in the Bay Area can prosper. Since 2005, Tipping Point has invested over $350 million in the community to support organizations, advance policies, and develop new ideas to increase economic opportunity. Last year, our investments funded life-changing services in housing, early childhood, education, and employment for more than 100,000 of our neighbors across the Bay Area. Our Board covers 100% of our operating costs, so every dollar donated goes where it’s needed most. Visit to learn more.


Tipping Point’s core values are at the heart of everything we do and we look for individuals who share our commitments:

  • We cultivate community because we know we are more powerful together.
  • We practice gratitude.
  • We hold ourselves accountable to achieving impact for and with the communities we serve.
  • We relentlessly pursue equity because one’s background and identities should not predetermine one’s opportunities.

Job Description

Tipping Point believes that a critical component to fighting poverty is changing the way people in our region view the challenge. Tipping Point is embarking on a new stream of work that aims to establish a narrative that will support people in our community who need it most. We view narrative change as “upstream” work that will help lay the groundwork for successful policy changes over time. The Narrative Change Director is a results-oriented and experienced leader with a track record of developing and executing integrated public awareness campaigns. They will be a creative leader with experience overseeing multi-faceted, large-scale media efforts designed to influence public opinion. This position will sit on the Communications + Events team and contribute to additional organizational efforts as it relates to communicating narrative change messaging to Tipping Point’s key audiences.

The position reports to the Chief Communications + Events Officer and manages work streams that require coordination with the Program and Development teams.

Communications + Messaging

  • Oversee the planning and execution of a new stream of externally facing communications which includes, but is not limited to, out of home advertising, digital/social assets, event production, newsletters, presentation decks, and electronic communications.
  • Build and evolve a messaging framework that aligns with Tipping Point’s goals, mission, and values.
  • Prepare speeches, talking points, executive presentations, press releases, and other supporting material as needed.
  • Develop narrative change press strategy in close collaboration with Tipping Point’s media program.
  • Contribute expertise to Tipping Point’s external affairs work in multitude of ways including: providing counsel on content relevant to narrative change workstream, writing digital communications to donor audiences and speeches for events, producing brand films, working across teams to create and publish research reports.
  • Establish, monitor, and report on measures of success broken down by audiences and platforms.

Stakeholder Engagement

  • Build and maintain relationships with other funders, partners, consultants, and grantees.
  • Identify and evaluate opportunities to partner with key stakeholders – including sports teams, business leaders, and media sponsors.
  • Represent the organization to public audiences and external partners including donors and media, city government officials, etc.

Management + Leadership

  • Provide organizational leadership by serving as Tipping Point’s narrative change representative to staff and other constituencies as needed.
  • Manage a 1-2 person team, holding staff accountable for annual performance goals and supporting professional development opportunities to expand skills and competencies.
  • Ensure coordination and alignment with other managers and leaders on narrative change progress.
  • Manage budget, including expenditure approvals, ongoing budget tracking, and forecasting.
  • Assist Chief Communications + Events Officer with budgeting, planning, and staff development.

All other duties as assigned.

Salary + Classification

Tipping Point is committed to paying competitive wages. In an effort to increase equity, because we know that salary negotiations tend to have an unfair bias, we do not participate in a salary negotiation process for any candidate. We will make our best offer, and it will be the same regardless of the candidate. The annual starting salary for the Narrative Change Director role is $160,000. This position meets the exemption requirements as defined by state and federal law. Exempt employees are paid on a salaried basis, and their salary is intended to constitute their entire regular compensation, regardless of the number of hours they work; therefore, exempt employees are not eligible for overtime pay.

Job Qualifications

In addition to our core values, Tipping Point staff exhibit four core competencies: ability to be flexible in a constantly shifting environment, strong communication skills, ability to work well on a team, and ability to continuously problem solve in the face of challenges.

Additionally, the Narrative Change Director must have:

  • Experience in a senior management role successfully managing communications and/or narrative strategies with a proven track record of increasing reach, engagement, and changing public perception.
  • Expertise using storytelling and narrative shifting strategies to influence and move targeted audiences to greater understanding of poverty and related solutions.
  • Demonstrated ability leading strategic communications to make complex topics accessible and actionable, in ways that resonate with broad and differing stakeholder groups and translate strategy into results.
  • Demonstrated experience and commitment to working with diverse community stakeholders to elevate awareness and attract investment.
  • Demonstrated ability to use ideation, innovation, and creativity to approach work, remain adaptable in a constantly shifting environment, and stay focused on quality
  • Demonstrated ability to develop others, build effective teams, and direct work in an engaging way
  • Balance humility and respect for the realities of on-the-ground anti-poverty work with rigor and accountability to achieve meaningful results.
  • Commitment to Tipping Point’s mission and values and ability to operate with the highest degree of integrity in representing the organization

Nice to have:

  • Experience using research and public opinion polling to inform messaging and campaigns.
  • Practical work experience and/or interest in philanthropy, grantmaking, fundraising, event management, policy, and research.
  • Knowledge of relevant social, political and professional trends and developments–specifically, understanding of issues of poverty, nonprofit landscape, and Bay Area economic and political factors impacting our work.
  • Graphic design and/or film making skills.

Nice to have” really means just that; it’s entirely possible that you don’t have any of these and are still a great fit. It’s not expected that any single candidate would have expertise across all of these areas — we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.

How to Apply

Ready to change your life? Apply now!

We are proud to be an Equal Employment Opportunity company. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Tipping Point will consider qualified applicants with arrest or conviction records for employment in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Tipping Point accepts applications on a rolling basis; if the position is still posted on our website, we are still accepting and giving equal consideration to applications.

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